How to approach an audience bombarded by similar and irrelevant ads?
The answer was to create a true connection with the public,
marking a strategic shift for Sportingbet in Brazil
marking a strategic shift for Sportingbet in Brazil
Campaign video
The campaign was broadcasted across all strategic channels: from free-to-air and pay TV (Globo, SBT, Record, SporTV) to streaming (CazéTV, AmazonPrime Video), as well as social media and digital media. The brand is also reinforcing its recall with important sponsorships, such as Palmeiras, and its presence in high-viewership events such as the NBA and Libertadores.
Context is everything. The launch comes at a key moment in the sporting calendar, with the opening of the Brazilian Championship and the start of the decisive stages of CONMEBOL Libertadores, Sudamericana, NBA and Champions League — events in which Sportingbet has a strong brand presence
The bet here goes beyond the game: it is on the hearts and behavior of the public.
The main objective was to truly represent those who truly live the sport. Emotion, connection and responsibility go hand in hand.
Sportingbet knows that those who bet on a true connection with the fans come out ahead
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