Derby WEEK is different for every football lover.
A few days before it becomes difficult to sleep and all thoughts are related to this great game. THERE IS A PERFECT PLACE TO WATCH SUCH A SPECIAL MATCH:
in the VIP area OF CORINTHIANS STADIUM
The brand ambassador, Milene Domingues, played an important role in the content strategy, engaging heavily with the club's fans and increasing brand awareness.
campaign launch video
To have the opportunity to participate and live this unforgettable experience, all you had to do was opt-in on the bank's website.
The more purchases made using your credit card, the more chances they had of seeing the "Timão" live in the stadium.
VIDEO CASE of the experience
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