Another chapter in the great international history of São Paulo f.c. was written.
ABC da Construção found a way to engage fans and support the "clube da fé"
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A challenge that took place during the week on social media and culminated in the last home game against AVAÍ f.c. before the grand final of the Copa Sudamericana.
VIDEO SHOWN AT MORUMBI stadium ON MATCH DAY
With each goal reached, new prizes for fans WHO WERE at Morumbi would be unlocked. This entire strategy worked in parallel with Branded Content WITH exclusive promotions and offers at ABC DA CONSTRUÇÃO stores.
The message was delivered through all available touchpoints such as club and company social media, reaching its goals with matchday activations
The Tricolor fans showed their strength and beat all the goals, on the day of the game the club's mascot released official uniforms and other prizes for the fans in the stands.
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