The special uniform known as "MANTO DA MASSA" IS A SUCCESS AMONG ATLÉTICO MINEIRO FANS. ALL THIS SUCCESS MEANS THAT NOT EVERYONE CAN GET THEIR HANDS ON THE UNIFORM. one of the club's sponsors, the financial company "BANCO BMG" FOUND A WAY TO MAKE MORE PEOPLE wear this SHIRT that honors the "galo's" new stadium known as Arena MRV
A SERIES OF CHALLENGES INVOLVING THE BANK'S PRODUCTS (MEMBER GET MEMBER, PAYMENTS WITH CREDIT CARD, ETC) GAVE THE FANS MORE CHANCES OF WINNING THE NEW UNIFORM.
THE CONTENT STRATEGY FOR SOCIAL MEDIA HAD THREE DIRECTIONS: THE CREDIT CARD, THE UNIFORM AND THE MASCOT.
ALL THIS BEING PUBLISHED ON THE BANK'S PROPRIETARY NETWORKS AND ON THE SPECIAL HOTSITE WHICH PROVIDED MORE INFORMATION ABOUT THE CAMPAIGN.
THE CONTENT WAS ADAPTED IN REAL-TIME, ALWAYS TAKING INTO CONSIDERATION THE TEAM'S MATCHES WITH CALL-TO-ACTIONS ENCOURAGING THE FANS TO PARTICIPATE IN THE CAMPAIGN.
ATLÉTICO MINEIRO FANS ONCE AGAIN SHOWED THEIR STRENGTH AND SUPPORT, RESULTING IN A SUCCESSFUL CAMPAIGN WITH THE WINNING "ATLETICANOS" RECEIVING THEIR NEW SHIRTS
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