NOT ALL FANS HAVE THE CHANCE TO VISIT THEIR CLUB'S TRAINING GROUND AND STADIUM WITH ONE OF THE GREATEST IDOLS AS THEIR GUIDE.
THESE FANS HAD THIS AMAZING EXPERIENCE PROVIDED BY VASCO BMG.
VASCO DA GAMA FANS HAD NO IDEA THAT PEDRINHO, ONE OF THE EX-ATHLETES WHO MOST REPRESENTS WHAT IT MEANS TO BE A SUPPORTER OF THIS HISTORICAL CLUB, WOULD BE THEIR GUIDE IN THIS UNFORGETTABLE EXPERIENCE
launch campaign video
THE CONTENT STRATEGY ON SOCIAL media HIGHLIGHTED THE EX-PLAYER'S GREAT ACCOMPLISHMENTS WITH THE CLUB'S SHIRT, WHICH RESULTED IN GREAT NUMBERS OF RESPONSES AND ENGAGEMENT BY THE FANS.
ONE OF THE OBJECTIVES OF THE BUSINESS WAS TO PROMOTE SOME SPONSOR PRODUCTS LIKE MEMBER GET MEMBER, THE CONTENT MIXED INFORMATION WITH BRANDED CONTENT TO MEET THESE DEMANDS
The winners enjoyed a complete experience, with a tour at Vasco's CT AND THEN THEY WENT TO SÃO JANUÁRIO STADIUM TO WATCH A MATCH IN VASCO BMG'S BOX
In addition, the fans PARTICIPATED IN A photo and autograph session and HELD a press conference, in which they played the role of
journalists and asked Pedrinho about his career
journalists and asked Pedrinho about his career
PHOTOS AND VIDEOS OF THE SPECIAL DAY ALONG WITH PEDRINHO IN THE CLUB FACILITIES
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