FC Barcelona has a huge fanbase in Brazil. Banco Bmg, the club's official partner in the country, promoted a big WATCH party so that Brazilian fans could follow EL CLÁSICO and support the Blaugranas.
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The Brazilian "Culés" who had an account at the BMG bank and made the most of the products offered by the bank during the promotion period, won the chance to watch the match at "museu do futebol", at the Pacaembu stadium in São Paulo.
the Fans had at their disposal an environment completely decorated with the colors of the Catalan club and won gifts upon arrival. Brazilian journalist and influencer André Hernan presented the event.
WATCH PARTY VIDEOS
During half-time, fans could be served food and drinks while presenter André Hernan facilitated a dynamic to raffle off official Barcelona items signed by players such as Robert Lewandowski, ter Stegen, Gavi and Ansu Fati.
To make this case of live marketing + fan experience even more perfect for the fans, barcelona won the game against real madrid in stoppage time. Visca el Barça!
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